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Why SparkReaction

Our core focus and niche

SparkReaction's founders set out with big goals in mind. They created an innovative, data-driven environment that fosters excellence for their clients with a sound inbound strategy for today’s digital landscape. What makes them special? They believe that connecting the dots between every marketing and sales action can help any organization meet its goals.


At our core, we want to build a great company with wonderful people who constantly strive to make other businesses better.


Our Niche

We help existing HubSpot users generate better results by implementing a comprehensive inbound marketing strategy.

We believe in transparency

We believe in transparency

From what works to what doesn't, we'll be straightforward with you every time. That includes our customers, each other, and our customers’ customers. We do not pretend to be fit for every business and we know we are not a fit for every employee. All we can do, is remind people that we aren’t just “a business,” we’re a business made up of kind, empathetic humans, who value your success as much as we value our own.

We always “Start with Why”

We always “Start with Why”

"People don’t buy what you do, they buy why you do it." Simon Sinek so eloquently opened our eyes to the beauty of this approach that we incorporated it into everything we do. From how we started our company to what we see is possible in other companies, we seek to get to the heart of what makes them successful and then use those pillars to get people to follow their ideas.

We are a work in progress

We are a work in progress

It has been a remarkable journey to get to this point, both personally and professionally. A journey that you are now on with us, but if we have learned anything at all, we know we’re not perfect. There have been bumps in the road and bad decisions. There have been great accomplishments and many accolades. And there will be more of all of these things. We’re all in this together and that’s why we’re constantly working to improve and learn from our mistakes by embracing failure and encouraging experimentation.

Core Values
We have a curious mindset

We have a curious mindset

It is simple, really...you work at your best when you are passionate about what you are doing. And when you are passionate, you are endlessly curious. This is a guiding value that serves SparkReaction well. We can only succeed to the degree that our client’s succeed and so we ask that you let your curiosity serve as the backbone for your time here. Put yourself in the client’s shoes and ask, “if I was their employee, what would I do to be successful in that role.”

We are results driven and data-informed

We are results driven and data-informed

We aren't a traditional full-service marketing agency, so we do not count hours and seek project work. We do not exist to just close tasks. We strive to build meaningful partnerships with lasting value and that is why we base our efforts on data-informed results, rather than just specific deliverables. Every decision we make to grow our client’s business is based on real analytics, not assumptions.

We are always learning

We are always learning

The status quo and best practices are easy and even though it is hard work to be comfortable in your job and do great work, that is not the upshot, but the beginning for us. We ask you to never be satisfied, even with the good results, because we know that things can always be better. Your personal growth has more to do with your professional success than you can imagine and our goal is to foster an environment where it’s all possible.

What makes SparkReaction different?



We value relationships with each client. Whether it's a friendly chitchat, a surprise gift on your special occasion, or a fun gettogether, we'll do our best to make this partnership rock.

Boutique Agency

We're not too big, not too small — we pride ourselves on being just right. With us, there's no "corporate" feel. We're real humans with solid expertise, and we promise you'll get an accessible, honest conversation when you need it.

HubSpot Expertise

We're a platinum-certified HubSpot partner with decades of combined experience. We know the ins and outs of HubSpot, and we have solid relationships with developers and decision-makers at the top.

Working with SparkReaction in an Inbound Partnership

“Going through the Roadmap process with SparkReaction helped us set a clear strategic plan to take our inbound marketing game to the next level. It gave us a new perspective on where we were at and how we could improve. Since we’ve started implementing the Roadmap plan, our blog views have increased over 350% – fulfilling one of our main goals of driving organic traffic.”
Jodi Roberts
Marketing Manager, Ekklesia360