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The Inbound Playbook

When it comes to marketing (or most things in life), I'll admit to being a bit of a nerd. Like talk-about-marketing-in-just-about-every-situation-I'm-in kind of nerd. Lucky for me, my roommate also works at an agency, meaning that the normal nerding out can be done in tandem with another marketer (ever argued with your roommate over the various values of meta tags?).

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As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users (that's about 1/4 of the worlds population). It's no question that Facebook is one of the most influential platforms in existence today. People are spending an obscene amount of time on Facebook every day. On average, people are visiting the Facebook app or the site 13.8 times during the day, for two minutes and 22 seconds each time.

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Do you remember the Yellow Pages?

If you're like me, you'll remember meeting with your Yellow Pages Representative and going over your ads for the year — it was almost a requirement for those of us in marketing. The Yellow Page meeting was one of the most important marketing meetings for your small business all year. You would look at all the new options and ad placements and know that sales would come rolling in from those ads.

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It's 2pm on a Friday mid-September––and our client services team is booting up the the monitor in Cruise (our conference rooms are named after crazy celebrities). It's time for Whiteboard Friday and whatever knowledge Rand Fishkin plans to bless us with this week.

The topic for discussion this mid-September afternoon?

How to Appear in Google's Answer Boxes
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If you follow us on social media, you were bombarded last week with a plethora of posts last week about our reboot of the Des Moines HubSpot User Group (HUG). We are so excited to re-launch this network of inbound marketing and HubSpot enthusiasts! 

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You just started a new marketing job at a SaaS company and it's time to show off. You have the SEO skill and you're well-versed in the inbound methodology, so you immediately go to applying your knowledge and decide your SaaS company is going to rank #1 for the term "project management software."

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