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The Inbound Playbook

This post is a guest contribution by Lucy Benton of BestEssayTips.

A website’s SEO is the essential process not only for ranking but also for a successful marketing campaign. You need a killer seo plan. Every campaign begins with a quality website, so if you haven’t optimized it for search engines – the chance for reaching success is low.

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Raise your hand if you've ever been a victim of a pummeled proposal. Or a shutdown suggestion. Or an ill-received idea.

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Ending up with a cold email list can happen to the best of us. You spend time growing your email list and sending out consistent messaging, but then you get busy, and now your list is cold. People can forget you seemingly overnight so sending a message out of the blue is a bad idea. The good news is you can recover your list and get them to be more engaged than ever.  Let’s look at how to organize your database, what type of re-engagement email to send and how to stay on top of sending email moving forward. 

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Nothing tickles me more than having my work done for me. Like you, I got a lotta sh** to do, and as an inbound marketer sometimes I have to be a wearer of many hats, doer of many jobs.

So if there is anything I can do that helps me "set it and forget it," I'M IN.

One of the awesome things about inbound marketing with HubSpot is that every individual experience with your brand can (pretty) easily be personalized to your customer lifecycle stage—automatically *cue rainbows.*

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In the recent years, you probably have been hearing more and more about inbound marketing. Inbound is a style of marketing that puts the human back into the mix and educates potential buyers instead of selling them. Does that sound like a marketing style that you could get on board with moving forward? Of course!

So, what is the difference between an inbound website and outbound website?

Before we get started let's look at the differences between Inbound websites vs. Outbound websites. An outbound website doesn't actually exist because websites in themselves are an inbound tactic. Outbound marketing is the style of interrupting your potential buyers. Outbound marketing examples include activities like trade shows, TV commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), cold calls, and email blasts. You probably have a website, but most people still don't have websites that aren't considered inbound because the site isn't converting leads. An inbound website is created in such a way that you attract, engage, convert and delight your visitors.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

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If you think back to your first look inside a HubSpot portal, what tool did you find most intimidating? What functionality made you feel like a tiny fish in a great big ocean? 

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