You're smart, savvy and have a good understanding of inbound marketing. You have been blogging, implementing SEO, sending out email campaigns, posting on social media and following the inbound marketing methodology. So, why aren't you getting the results you wanted using HubSpot? I am sure you're thinking HubSpot is not working. The reality with digital marketing is there are a lot of moving parts, and you need them all to be successful.
The question quickly becomes why aren't you getting results? After all, you thought that inbound marketing would create new leads, right? Where are the leads? What are you doing wrong? Can it be fixed? Yes, it can be fixed. Here are some common reasons why people don't get the results they want.
1. You're Guessing on What to Do Next
There are a lot of moving parts when it comes to inbound marketing. However, the first step and the most important step is to create a strategy. The word inbound marketing strategy has become an overused buzz word but don't ignore it. I talk to marketers every day that are struggling to succeed with their marketing. The one missing piece to all of their problems is a plan.
2. You want it all RIGHT NOW!
Listen, I get it we live in an on-demand world. We have gotten to a place in our culture where we want and expect everything right away.
Think of inbound marketing like you would food. What happens if you eat cheap and fast food? It's not great, right? Over time, the effects get worse and worse. What would your business look like if everything you did was cheap and fast? I know a lot of businesses that have turned to this strategy, and ultimately it makes you a commodity that people buy strictly on the lowest price.
Inbound marketing along with HubSpot is a long-term growth strategy. The internet has become a busy place, and it will take time for you to stand out and get noticed. The real ROI of inbound marketing can take up to 12 -18 months before you see the results you want.
3. You Haven't Completed All of the HubSpot Training
HubSpot has done such a fantastic job of providing their users with free inbound marketing training. The problem is that there are currently 14 training courses. All vary in length, but the time it takes to watch all of the training and then practice it can be daunting. Once you have consumed all of the course materials, you need to take the tests.
The following are the estimated lengths of time each Certification test should take:
Inbound Certification - 90 minutes
Email Marketing Certification - 75 minutes
Content Marketing Certification - 90 minutes
Inbound Sales Certification - 75 minutes
Growth-Driven Design Certification - 120 minutes
HubSpot Marketing Software Certification - 120 minutes
HubSpot Sales Software Certification - 75 minutes
HubSpot Design Certification - 90 minutes
Contextual Marketing Certification - 90 minutes
That's 825 minutes or 13.75 hours just taking the tests!
At SparkReaction our team is certified in all of these areas. We naturally gravitate to inbound marketing and enjoy learning about it. We reserve a time commitment of about 2 - 6 hours every week for certifications and ongoing learning.
Does that time investment make sense for you? Perhaps, your time would be better spent somewhere else in your business.
4. You Put a New Meaning to Do-It-Yourself
When you first start your business, you have to do it all. From the marketing, sales, the actual work, the bookkeeping and everything else in between. At first, this isn't a problem because you don't have very many customers. However, once your business gets going, you find yourself running in circles to keep up with everything. The problem with doing everything yourself is ultimately time. How will you ever scale your business to the next level if you don't have a chance to focus on your actual work and the overall business?
Outsourcing your marketing might me a great way to scale your business. Even if you have one or two people already in house building, a team of outsourced experts will ensure you take your business to the next level.
5. Missing the Right Leads
You only get one chance to make a first impression, and if you're driving traffic to your website and not converting them into leads, you have a problem. Your website should be your hardest working team member. Hard-working HubSpot websites serve as the hub for entire marketing strategies — an integral part of marketing to prospects. If it's not selling, you're missing out.
A lot of people reach out to SparkReaction for help with their website redesign. Which we absolutely love to help with but often it's not the design that needs to be updated. It's the marketing and sales funnel that needs an overhaul. Most people don't have a clear marketing and sales funnel defined by buyer personas and customers journeys. You need to take one step back and determine which part of your funnel isn't working. Once you have that direction, it's time to redesign the site to fit your audience.
So, there you have it the 5 Signs You Are Wasting Money on HubSpot. I know you didn't sign up for HubSpot to stay stagnate in your business. I know you want to improve your traffic, leads, opportunities and increase your customers. I want you to crush your goals. The best way to make a change is with a self-audit or have SparkReaction do one for you. It's free and will give you a fresh start to your inbound marketing.