A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
Goal setting is an essential part of inbound marketing, but those goals must be SMART and based on the size of your company.
Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.
Should you save some cash and go with a template or go all out with a custom site? What are the differences between a template website and custom...
Thinking about a HubSpot Website Redesign? After working in HubSpot's website platform, and as HubSpot certified designers, we can vouch for its...
Taking on the task of redesigning your website doesn't have to be stressful. Review this 10 Step Website Redesign Checklist before you get started.
Lifecycle marketing will help you stop sending unqualified leads to sales. Instead you will send your potentials down a buyers journey.
What's the best tool for customer lifecycle marketing? Here's why HubSpot will make lead conversion easy, organized, and effective.
When you understand the difference between a marketing qualified lead and a sales qualified lead, you create a smoother and quicker path to a sale.
Map your content offers with a free marketing audit template. You'll see easily where to prioritize content for your sales funnel in 2017.
A third of conference exhibitors have no plan for following up with conference leads. Here's your complete guide to qualify and nurture leads the...
Setting up and turning on your workflows isn't enough. By keeping an eye on key metrics, you can make sure they're performing as best as possible.
When it comes to website redesigns, you get what you pay for. Here are the factors that go into determining the cost of a website.
It is imperative that the marketing and sales teams in your company work together to determine what lead qualification means for your business.