Just a few years ago, a consistent blog posting schedule might have been enough to make the leads roll in.Fast forward to today, in a cluttered, noisy, content-saturated digital landscape, you need to drive quality traffic that converts.Google has been making a million changes that revolve around the intent and the context of your content, and..
As any business knows (or should know by now), social media can be a critical part of your marketing strategy.
But competition is at an all-time high, and companies are struggling to keep fans and followers engaged. A recent trend that has started to generate much-needed buzz is social media contests.
Recently Jay Baer touched on this topic..
As a marketing professional, you're always chasing that new source of leads.
Sometimes, it feels like you've looked everywhere... exhausted all of your outreach channels.
But as we found with one client, sometimes a new lead generation opportunity is hiding in plain sight. You just have to know where to look.