3 Crucial Steps to Identify Qualified Leads Before a Sales Hand-Off

Did you know that a sales and marketing alignment makes companies 67% more effective at closing...

Which CRM Tool is Right For You?

Using a CRM tool is one of the most valuable assets to your business. Over time, there is no better...

7 Ways HubSpot is the Best Tool for Customer Lifecycle Marketing

We use HubSpot for our own customer lifecycle marketing and for our clients'.

While nothing in life...

What is a Qualified Lead? That's the Wrong Question

Identifying a great lead is one of the most important things you can do for your sales process.

But...

How to Rock Your Sales Funnel [Free Marketing Audit Template]

For marketers who want to reliably fill their sales funnels, content is key:

93% of B2B companies...

5 Smart Marketing Objective Examples for a Strong Sales Funnel

OK, big question coming at you:

How will you make your marketing strategy a success this year?

A...