3 Crucial Steps to Identify Qualified Leads Before a Sales Hand-Off

Did you know that a sales and marketing alignment makes companies 67% more effective at closing...

Guide to the Marketing Lead Lifecycle Stages

Last month we talked about what it took to build the framework to start increasing your website...

The Ultimate Guide to HubSpot Workflows

Marketing software is essential in today's competitive online world. It allows a marketer to save...

Setting SMART Inbound Marketing Goals For Your Business Size

When planning your inbound strategy, setting goals is crucial to measuring your success. How will...

How to Create a Digital Marketing Funnel

The sales process has been breaking in a big way.

You know how it goes: 

Sales reps do the selling,...

Buyer's Journey vs. Customer Lifecycle: What's the Difference?

Marketers love jargon. We're capable of having high-speed conversations with buzzwords flying so...