A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.
Read the Ultimate Guide to HubSpot Workflows to learn what it takes to market online successfully.
Goal setting is an essential part of inbound marketing, but those goals must be SMART and based on the size of your company.
The old sales funnel is breaking in a big way. Marketers can lead the sale by understanding how content plays a role.
Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.