What is a Qualified Lead? That's the Wrong Question

Identifying a great lead is one of the most important things you can do for your sales process.

But...

How to Rock Your Sales Funnel [Free Marketing Audit Template]

For marketers who want to reliably fill their sales funnels, content is key:

93% of B2B companies...

5 Smart Marketing Objective Examples for a Strong Sales Funnel

OK, big question coming at you:

How will you make your marketing strategy a success this year?

A...

How to Follow Up With Conference Leads (The Right Way)

Wondering how to follow up with leads after a conference? You're not alone.

According to EXHIBITOR,

7 Must-Have HubSpot List Segmentation Examples

People love digital experiences that feel tailored to them.

Think about the last time that you got...

Don’t Let Your Workflows Fall Flat! Why And How To Maintain Them

January will be here before you know it, and all of the sudden, your gym is going to get really...