Website Redesign Cost: Growth Driven Design vs. Traditional Design4 min read
No matter how you look at it, redesigning and maintaining a high-quality website costs a pretty penny. So how can you make sure you’re milking that penny for everything it’s worth?
Your first step is to weigh the pros and cons of two different web design models: growth-driven design and traditional web design.
We’ve worked with clients on both traditional web design projects and ongoing growth-driven designs, so we’re able to weigh the good and the bad of both. These days, we think growth-driven design is your best bet.
Growth Driven Design
A growth-driven design website is an ongoing project — and that's the beauty of the system. Even after your website is built, you’ll be working with web developers and designers frequently to keep the site in tip-top shape.
But what does that mean for your budget?
Smaller payments. Instead of a huge one-time lump sum, you’ll pay your GDD agency every month. The monthly charge covers constant website updates, which means your website will always be up to date — and you don’t have to pay an unexpected fee for any fixing, changing, or rearranging.
You get more than a website. While it may seem like you're only paying for a website redesign, you're actually getting so much more. Because growth-driven designers focus on your goals (instead of just a good-looking homepage), you'll be closer to reaching your marketing and sales objectives in the process.
Ongoing payments. The monthly fees won’t end till your relationship with the agency does — and, in our humble opinion, once you start working with a Growth Driven Design agency, you probably won’t want to stop because your website will look and perform so much better. This model can feel like it’s taking a chunk out of your budget every month, but in the long run, you’ll save money by never paying for a huge website redesign again.
It feels like a never-ending project. Sometimes, it's nice to know that a big project (and an expense) will end. Growth-driven design can feel like it'll go on forever. Generally, an agency will ask for a one-year commitment — and while that might seem like a long time at first, it's the right amount of time to really make a website work. By the time a year's up, you can reassess if you want to continue.
Traditional Web Design
In a traditional website design, it’s a one-and-done project. You hire the web development team, they do their jobs, and then you’re both on your way. While we think growth-driven design is more efficient (both in meeting your goals and for your budget), there are both pros and cons to the traditional approach.
It's a one-time project you can check off your list. If you plan ahead and budget accordingly, the one-time fee for a traditional web design won’t be that bad. Plus, some companies like to have the cost checked off their list of yearly expenses. This way, they know exactly what’s left in the marketing budget from month to month.
A finished product. Saying something is completely done? Talk about feeling accomplished! Plus, when you know the website redesign is finished, you can start measuring new metrics from that point on, so you'll really get a sense of how this new site is performing. When a website constantly changes, it's a little trickier to keep track of what's finished and what changes might affect performance.
The huge one-time cost doesn’t guarantee a quality product. As if the multi-thousand-dollar bill isn’t a big enough hit, remember that you could be left with a sub-par website. While a good web development agency should, at the very least, adjust a not-so-great website to your standards, that relationship will only last so long. Unlike a growth-driven agency, they won’t stay by your side to keep your website working well enough to meet your goals. Instead, they’ll send you more bills for future adjustments.
You're the only one thinking beyond the website. Most of the time, a web design agency working on a traditional redesign will focus only on making your website functional and attractive. Marketing and sales goals are a lower priority — if even on the priority list at all. Trying to get developers and designers on the same page can be a headache.
At the end of the day, you’ll get what you pay for. While growth-driven design might add up to a higher cut of your budget by the end of the year, your website will prove its worth in no time.