Start with "Why?"
"Why?" is a big question, and it's the only logical place to begin. Set up the foundation of your inbound marketing strategy by asking: Why does my company sell this product or service? Why are we seeking out these particular prospects? It's the core question we ask at SparkReaction, and it will act as a map to move you forward with your inbound marketing plan.
Read the blog post, "How to Build Brand Loyalty By Asking 'Why?'"