Convert leads and master the customer lifecycle

It's every marketer's dream: Convert qualified leads through the marketing and sales funnel.

But first, you must set criteria for how to qualify leads. This step-by-step guide can get you started defining your funnel, top to bottom.


Download "Master Your Customer Lifecycle" to:

  • Identify your subscribers, leads, MQLs, SQLs, and opportunities
  • Nurture leads at every stage of the sales funnel
  • Put together a full customer lifecycle plan in action