Ekklesia 360 sees a 71.5% month-over-month increase in blog traffic and its highest-ever customer months — all thanks to an inbound marketing strategy.
Ekklesia 360 is a website development company that partners with ministries around the world to help churches create a modern, engaging presence online.
In 2006, the company known then as Monk Development began in the home of its founder, Drew Goodmanson. Drew was determined to help churches create and manage powerful ministry presences on the internet. As his team grew over the next decade, so did the number of tools, website themes, and services it provided.
This story that follows is the goal we have for every client: to research and set realistically innovative strategies, craft great content to fuel the funnel, and generate more qualified leads for the sales team. Ekklesia 360 quickly saw the power of moving beyond content creation to a comprehensive inbound marketing strategy that grew business.
In the early spring of 2015, marketing manager Jodi Roberts was quickly realizing that Ekklesia 360’s own online presence needed more fuel for its fire.
“We knew content production was a pivotal part of our inbound marketing strategy, but there is just always so much to be done. It felt like we couldn't get our head above water when it came to regularly producing blog post and premium content.”
This became the primary goal for our partnership with the Ekklesia 360 team: producing excellent, engaging, innovative content to reach and educate more church leaders and ministry minds.
By blogging frequently, revising old premium content, and creating new pieces to fill the “holes” in its array of offers, we would help the company build its rapport in the industry and draw in more visitors and leads.
Our process began with an Inbound Marketing Roadmap — a comprehensive strategy document that outlined the purpose, plan, and three-month execution of Ekklesia 360’s inbound marketing efforts. Jodi says her team needed this momentum to know they were on the right path:
“Since we’ve started implementing the Inbound Marketing Roadmap that SparkReaction developed, our blog views increased over 350% — fulfilling one of our main goals of driving organic traffic.”
The results were phenomenal, but we soon reached a pivotal point in our work: No matter how much blog and social media traffic we drove, we knew we needed to nurture and guide these new leads through the buyer’s journey.
When Ekklesia 360’s marketing team came to us seeking more visitors, we responded with lead generation strategies and nurture techniques that would ensure a consistently fed funnel full of qualified, marketing-ready leads.